Moments of Inspiration, Love and Kinship
MILK stands for ‘Moments of Inspiration, Love and Kinship’, a sentiment that inspired our founder, Geoff Blackwell, long before the current MILK ever existed. In 1999, Geoff started the MILK Collection with the aim of collecting photographs, from both amateur and professional photographers, which celebrated our shared humanity. By 2001, the collection had grown to around 40,000 images, 300 of which were chosen to be the heart of an exhibition and used to create the three original M.I.L.K. series of photographic books ‘Family’, ‘Friendship’ and ‘Love’. The project was an international best-seller, but the concept was simple: to capture and celebrate what unites us as human beings – those moments of inspiration, laughter and kinship.
A decade later, Geoff had the idea of creating a new print-on-demand photo book business allowing anyone to celebrate their own special moments in beautiful books and albums. In 2012 MILK Books was launched from New Zealand.