WHERE OUR NAME CAME FROM
MILK stands for ‘Moments of Inspiration, Laughter and Kinship’, a sentiment that has inspired our
founder, Geoff Blackwell, long before the current MILK ever existed. In 1999, Geoff started the MILK Collection with
the aim of collecting photographs, from both amateur and professional photographers, which celebrated our shared humanity.
By 2001, the collection had grown to around 40,000 images, 300 of which were chosen to be the basis for an exhibition
and three books founded on Family, Friendship and Love. The project was an international bestseller, but the concept
was simple: to capture and celebrate what unites us as human beings – those moments of inspiration, laughter and kinship.